In a low-key announcement in Spring 2018, CMS cracked open the door to allowing Part C (Medicare Advantage) plans to add non-skilled Home Health services to their 2019 supplemental benefits. October 1st is the big reveal for Part C plan sponsors, the date each year when they are permitted to post their upcoming plan year offerings ahead of open enrollment and if Anthem’s move is any indication, we’re going to see some interesting benefit packages hit the market.
Anthem’s supplemental offering for 2019 is branded as ‘essential’ or ‘everyday’ extras. Beneficiaries considering Anthem Medicare Advantage plans can elect an add-on package of services that include food delivery, non-emergent medical transportation, assistive devices, alternative medicine, adult day center services and personal home helpers. With 3 percent of all Medicare Advantage members in an Anthem plan, this is a strategic volley into a crowded and competitive marketplace.