Concierge-style programs seen as potential by both insurers and employers

Once considered an advantage only available to wealthier clients, concierge-style advocacy programs are being considered by insurers and employers as a way to offer better personalized service to all workers. 

The increased interest comes partly from the realization that the higher deductibles currently in use don't make consumers more thoughtful and engaged in using healthcare resources wisely, as many employers hoped, according to a recent healthcare industry survey. Instead, they just make them avoid healthcare altogether, including preventive healthcare.

While presented as a means to offer better care for the patient, it is also undoubtedly about managing costs. And, with rising costs and rapid changes throughout the industry, an employer-sponsored concierge model certainly sounds like an interesting concept to be explored.